About
Over my career spanning corporate, entertainment, and government-linked sectors, I have specialized in creating market-driven design ecosystems that connect with diverse audiences. My expertise bridges traditional bilingual (English/Arabic) design and production workflows with cutting-edge AI motion extensions, allowing me to scale live static assets into dynamic, platform-native video content for regional and global brands.
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Professional Summary
Senior Graphic Designer with extensive agency and in-house experience across the UAE and GCC. I combine strategic conceptual thinking with meticulous execution to translate complex business goals into high-impact visual communication. From award-winning regional campaigns to result-driven marketing collateral, I deliver premium creative solutions across digital, print, and social platforms under demanding timelines.
Core Expertise
- Concept Development & Visual Exploration
- Campaign Key Visual Development
- Brand Communication & Visual Systems
- Social Media & Digital Campaign Design
- UAE Market Visual Communication Expertise
- Typography & Layout Systems
- Print-to-Digital Production Workflows
- High-Speed Agency Execution
Education
Bachelor's Degree — Business/Commerce
University of Mumbai
Professional Experience
Glimpse Digital Agency — Dubai
Senior Graphic Designer | 2021 – Present
- Work within campaign teams on key visual development and social media assets.
- Develop multiple creative routes (A/B exploration).
- Deliver high-volume digital assets across UAE and global brands.
Key Achievement: Developed creative concepts and social media content for the award-winning Hyundai KSA Women’s Drive campaign, contributing to strong audience engagement and recognition at the MENA Digital Awards 2022–23.
Freelance / Design Consultant — Dubai
2020 – 2021
- Storyboard design for UAE agencies.
- Fast-turnaround creative production.
- Worked with HBMSU, Star Cinemas, and regional brands.
Key Achievement: Successfully delivered multiple marketing campaigns during the pandemic period, helping businesses maintain audience visibility and communication continuity.
Novo Cinemas / Gulf Film — Dubai
Design Specialist | 2015 – 2020
- Developed integrated marketing assets across social media, web, in-cinema displays, OOH, and promotional campaigns for theatrical releases and cinema initiatives.
- Created key visuals and theatrical key artwork for global studios.
- Designed and delivered the weekly bilingual (English–Arabic) movie guide distributed across Novo Cinemas’ 15-location network.
Key Achievement: Played a key role in major business milestones, including the launch of the Novo Kidz Cinema experience, regional cinema openings, destination launches, and high-profile premieres such as ‘Spectre’, while consistently maintaining quality under demanding timelines.
Radius Advertising LLC — Sharjah
Production Lead | 2011 – 2015
- Led the creative direction and production of flagship bilingual publications, including B2B directories for UAE Contractors’ Directory, Chamber of Commerce & Industry, Fujairah and Ajman
- Managed stakeholder coordination across sectors.
- Designed advertisements and publication assets for clients spanning contractors, developers, suppliers, and regional businesses.
Key Achievement: Successfully produced multiple flagship UAE business directories recognized as essential industry reference publications.
Al Murad Group / Hawk Media LLC — Dubai
Senior Graphic Designer | 2005 – 2011
- Designed UAE directories, tourism guides, and mapping systems.
- Developed production workflows from concept to final print execution.
- Executed end-to-end production workflows encompassing layout development, pagination, advertisement creation & placement, and preparation of press-ready artwork, ensuring production accuracy and adherence to deadlines.
Key Achievement: Created Ras Al Khaimah’s first tourist street map, supporting tourism and visitor accessibility prior to widespread digital navigation tools. Also successfully produced B2B UAE business directories recognized as essential industry reference publications.
Neelkamal Group / Gasoline — Ajman
Graphic Designer | 2003 – 2004
- Designed and launched the "Gasoline" apparel brand.
- Developed apparel graphics, packaging, and promotional materials.
Key Achievement: Contributed to the successful launch and early market positioning of the Gasoline apparel line within the UAE.
Key Clients & Brands
Hyundai, Genesis, Polaris, Indian Motorcycles, Gargash Motors, SK ZIC Lubricants.
Cadbury, Oreo, Toblerone, Sriracha (Flying Goose), Grand Mills, United Foods Company brands (Aseel, Safi, Nawar among others).
Novo Cinemas, Gulf Film, Disney (Marvel, Pixar), Warner Bros., Universal Pictures, Paramount Pictures, IMAX, MX4D, Lionsgate, MGM Studios, StudioCanal, Lucasfilm.
Revlon, Coca-Cola, Krispy Kreme, Häagen-Dazs, Mashreq Bank.
THE RACE FOR EXCELLENCE HAS NO FINISH LINE.
— H.H. SHEIKH MOHAMMED BIN RASHID AL MAKTOUM
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